Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 30, 2010

I've managed to talk to a large number of my follwership on the phone or met in person at conferences. It truly closes the loop on Social Media and makes for an ironclad relationship that will withstand the test of time. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

[link] [link] BTCustomerstreet Interesting read: Crowdsourcing: Beyond the Basics – [link] #BTCustomerstreet [link] Andreas Gotthelf Crowdsourcing: Beyond the Basics by Clinton Bonner, Chaordix [link] via @lindegaard #scrm [link] [link] Social Capital #Crowdsourcing: Beyond the Basics. How can I help you?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

link] #search #online #marketing [link] fury Facebook : Why You Should Use a Content Rationale Report | Blogging and Content Creation | Social Media Consulting… [link] [link] Peg Mulligan’s Blog How to Add Strategic Thinking to Your Content Creation. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Strategy Report Buy 127