Adam Sherk

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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Category and competitive data from Hitwise and comScore.

Research 183
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Editorial SEO Tactics for the Newsroom

Adam Sherk

As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. Make effective use of linking – most publishers aren’t shy about internal and cross-networking linking.

SEO 198