Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Diva Marketing Blog

NOVEMBER 30, 2011

But then I'm a marketer so my response is skewed towards business. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: Nielsen 2010 data Worldwide. Source: ComScore. Winner is at the pleasure of Diva Marketing. Did you know.

Social Media 83

Social Media comScore Nielsen Small Business 83

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190