The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. Does this place other retailers at a disadvantage?

Retail 173

Retail Mobile Sites comScore 173

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Twist Image

NOVEMBER 30, 2016

As a business professional, who gets up in front of large audiences to talk about consumers and their shifting buying habits, there is some data that points to a large opportunity, wrapped in one of the biggest consumer shifts in buying that our world has ever seen. According to the Research Brief article: . research brief.

Mobile 40

Mobile comScore Retail Data 40

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: Juniper Research ). 71% of smartphone owners have used their device to research branded products or services.

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

MAY 29, 2018

comScore ]. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. Internet Retailer ]. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Wordstream ]. YouTube videos.

Platform 152

Platform Campaign Video YouTube 152

Convince & Convert

APRIL 26, 2012

then search and data and all that propeller hat kind of SEO stuff that was. Lee: Yeah, that’s from Comscore. really talk about creating personas from a place of data inputs , right? caricature of our customers, but using a lot of data and analysis to then. Yeah, doing research into, you know, not only surveying.

Social Media 135

Social Media SEO Retail Conference 135

ProBlogger

MARCH 15, 2016

According to research by Neilsen, US adults spent on average 34 hours per month using mobile internet on smartphones compared with 27 hours on the PC. For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. Mobilise .

Social Media 34

Social Media comScore Small Business Mobile 34