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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not.

comScore 305
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Reportâ„¢. This report attempts to calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment uses patent-pending technology based on 5 years of research directed at Stony Brook University.

News 111
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them.

Digg 100
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40
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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. comScore). Q2: Recent research shows that brands are publishing more content, but engagement is down.

UGC 40