Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. That’s exactly why we go to Twitter. Those that were there in the early days, will be the first to admit that indeed, the times have changed for Twitter. What were they thinking?

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

JANUARY 12, 2018

Which means that your company might be culturally changing its digital capabilities as it pertains to process, product, services, technologies and assets in all to improve operational efficiency, enhance customer value and the customer experience, manage risk, and uncover new opportunities to compete and make money. particularly Twitter.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

MARCH 16, 2015

You can voice your displeasure immediately in 140 characters or less on Twitter. Customers should not have to compete with a brand. So if consumers are competing, which they shouldn’t be, at least brands know that there are eyes and ears on the customer experience now. ” That’s not what this is about.

Compete 100

Compete Sample Samples Focus Group 100

Direct Marketing Observations

APRIL 11, 2011

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Once my teams are suitably prepared, we measure where we are by competing. . . . . . . . . . . What does that mean exactly, to play it safe?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

APRIL 4, 2011

But we weren’t competing for the same eyeballs and ears, so it didn’t matter. In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. Was it a form of “Me-too&# -ism?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

JANUARY 11, 2010

This approach says that the only way to compete in the future is re-organize the entire enterprise from the ground up with a framework to be a social business by design. Some individuals “get” Twitter or other tools and will figure out how to make them work best to solve their unique business challenges. It’s still that simple.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

MARCH 4, 2010

But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app integration all working towards engaging the user at every touch point. One of the fastest growing companies on the Inc 5000 List and also one of the most visited health and fitness sites according to Compete.

Social Networking 177

Social Networking Exercises Sites iPhone 177