Compete Focus Group Marketing RSS 
Convince & Convert
JULY 28, 2010
Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.
Buzz Marketing for Technology
JUNE 27, 2008
‘New York Times’ Enters Distance Learning Market , Sept. It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. Post-Microsoft, Libraries Mull Digitization , May 30. Face Value , Feb.
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