Compete Energy How To RFI 
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APRIL 26, 2011
Both steps are checkbox littered in an attempt to create a balanced playing field for the competing agencies. These documents and exercises may explain how an agency positions itself along with how it thinks both strategically and creatively, but that's only a fraction of what a brand should be looking for. Fits like a glove.
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APRIL 18, 2012
How to get the right fit from a perfect pitch: Create realistic timelines. You have to make sure that the agencies you're looking to work with can compete with you (and your competitors) at the levels that you expect. Brands should meet as many agencies as they like and then choose a small few to compete for the business.
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