Social Media Success Metrics and Premature Calculation | Social.
Convince & Convert
MAY 20, 2010
For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.
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