Direct Marketing Observations

OCTOBER 7, 2010

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. Sure we’ve had a ton of companies that have gone belly up , but what does it mean today? Forget ad revenue from traffic as a major concern for new social startups.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

FEBRUARY 21, 2012

“Return on investment on social media activities has been challenging to most companies in 2009. Surveys show only 18% of companies say they saw meaningful return on investment from their social media activities while the other 72% report modest, no return or inability to measure the return on their investment in social media.

Data 197

Data Social Media Radian6 ROI 197

Direct Marketing Observations

JUNE 21, 2010

He is principal of FutureWorks , an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 BrianSolis.com is among the world’s leading business and marketing online resources.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

JANUARY 21, 2011

If we’re to look at today’s social networks, Facebook is THE implied or de facto platform for social media participation and yet, there is nothing that says you’re supposed to have a Fan page for your company or product on Facebook, or that you know what you are doing. But we all drop into the funnel anyway, like lemmings.

Social Media 166

Social Media Social Networking Class Case Study 166