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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

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So, given the growing importance of social media, it makes sense that companies are now measuring the relative importance, or influence, of the people using the networks. Klout tracks activity across numerous social networks, including Twitter, Facebook, LinkedIn, Google+, Foursquare and YouTube. That depends on who you ask.

Klout 154
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

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Instead you should be sending people to a social media profile or a YouTube channel. You’ll want to make sure you’re listed in local directories, that you’ve got a Google Places page, that you’ve signed your business up with Yelp, Foursquare, etc. That feels spammy in today’s world. Local Marketing. Testimonials and Reviews.

Marketing 151