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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Tumblr: 69 million blogs.

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Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Fast Company: Google Gives More Prominence to Social Search. 2D codes (of which QR codes are a common type) are in the early stages of their evolution and use by marketers, but here are a few thought-starters to get the creative thought juices flowing. Mashable: Text a Nearby Group of Friends With GroupMe’s New Foursquare Feature.

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Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

via YouTube. Foursquare: 40 million users. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day. Interbrand companies average 43,100 engagements per month. The #RLTM Scoreboard: Social Networking Stats for the Week.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

via YouTube. Foursquare: 45 million users. Here are some highlights from the study: Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks. YouTube and Twitter are a close a second. The #RLTM Scoreboard: Social Networking Stats for the Week.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

His example was his local watering hole, where he figures by the time he’s checked in 10 times, the offer they make on Foursquare should encourage his evangelism, not just offer a discount on an item he doesn’t order. Because they are trying to run their core business, not maximize the value of Foursquare.