Social and Logical

article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Every one of these instances cultivates an ongoing a mental and emotional association with your company. Consider these three sequential components. The Antecedent. Think of this as a signal for the behavior to occur.

Analysis 186
article thumbnail

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Think of how sites like Facebook is an addiction for some people. I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Many companies really don’t have a dynamic online presence, the way we might imagine it to be.