6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
Convince & Convert
JANUARY 9, 2012
Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. Did the agency use a crowdsourced idea to devise the talking bag concept?
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