Adam Cohen
DECEMBER 12, 2013
Even the big consulting firms are finding their way into the digital strategy arena. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Ad agencies are extending “big ideas” to be rooted in shareable social platforms. image credit: PedjaP via flickr.
Adam Cohen
AUGUST 10, 2010
Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. Your company’s current agency ecosystem. Social media maturity of the company. Social media integration.
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Adam Cohen
DECEMBER 12, 2013
Even the big consulting firms are finding their way into the digital strategy arena. Career opportunities abound, and CMOs of companies in all industries are looking at their agency rosters differently. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.
Adam Cohen
SEPTEMBER 2, 2010
As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Making the Leap: Why Companies Struggle with Social Media (9). Tweet This!
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Adam Cohen
JULY 19, 2010
I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.
Adam Cohen
JULY 16, 2010
(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.
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