article thumbnail

What is a brand community and how to build a successful one

Sprout Social

For example, how will a brand community help marketing, support, sales? Choose a community platform. There are several different options when it comes to creating your brand community’s home base. Third-party community platforms. Rewards or affiliate programs.

article thumbnail

You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales.

Skills 80