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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Now you can also plan and schedule Instagram Stories directly within Buffer, on web or on mobile. Turn Stories into real-time events (and amplify engagement). How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along.

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8 Instagram Features Perfect for Small Businesses

Later

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. As recent times have shown, businesses can’t always rely on in-person sales or events to operate, which makes Instagram a hugely valuable safety net to have.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Turn Stories into real-time events (and amplify engagement). Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. It can be a bit of a bummer for your community when they are unable to attend some of your events.

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How to Use Facebook Groups to Grow Your Business

Later

Control who is part of your community and create a safe space. Build communities around certain topics or events related to your brand, or even location-based groups. Ideal dimensions for a cover photo are 820 pixels wide and 312 pixels tall for desktop, and 640 pixels wide by 360 pixels tall for mobile.

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All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps

Buffer Social

Engage the community – Number of interactions (likes, comments, views, or direct messages), number of live viewers, etc. Promote a product or an event – Traffic to your website, number of conversions, number of attendees, etc. Shopify gave its followers a heads up about an upcoming Instagram Stories takeover.

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