Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

B2B 114

B2B Influencer Brands Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level? Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Is that judged by surveys or social mentions, or how do you gauge that awareness level? Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114