Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
Akamai Marketing
JANUARY 1, 2015
Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. We used promotions on Facebook to build this list.
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