Remove Communities Remove Marketing Remove Training Remove Yammer
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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.

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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 149
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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

This episode features Maria Ogneva of Yammer. Before we get rolling, I will thank our sponsors, which includes my company, Argyle Social , developers of social media management software used by all of today’s brightest social marketing stars, including our guest today, Maria Ogneva from Yammer. I’m a marketer.

Yammer 114
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Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. They need training on social media for sales people.

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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# link] sradick I think some organizations need the treadmill, the training lessons, AND a live-in trainer to yell at them to get on the treadmill! How critical of leadership can you be?

Gov 2.0 117
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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable.

Twitter 199
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Be a Social Business: PR Trends in 2011

Proactive Report

They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Armano makes the point that in the past PR agencies used to offer companies media training, but now that has to include social media training. Some have been dragged into social CRM by their customers.

Yammer 105