Jeff Esposito

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Kiddie iPads, Headshot Fails and personal branding

Jeff Esposito

Little Tikes creates iTikes iPad toy range – so looks like toy companies have jumped on the hook ‘em young bandwagon set by the big tobacco companies. Dear Community Managers, don’t be hard on yourself, it’s your company culture that’s not ready to be “social” – are you a stressed out community manager? Double dog dare you even.

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Five for Friday: Labor Day Edition

Jeff Esposito

I also had a great call on Thursday with Jane Hiscock , Rachel Happe , Sarah Mahoney and Heather Strout for the FutureM on community management. If you are in the Boston area and want to peep it out check. out the sign up for the event here. Have a great Memorial Day weekend and I’ll catch you on Tuesday.

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Is a social media contest right for you?

Jeff Esposito

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. What are your goals? Sounds crazy right?

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A conference is what you make it

Jeff Esposito

Instead of looking around and making connections, many conference attendees were too busy peering down at their smartphones, iPads or laptops, worrying that they were missing out on a party or meet-up that would surely be in their social feed or hashtagged #SXSWAWESOME. The social media community is actually pretty small.