Adam Sherk

FEBRUARY 28, 2012

Not every media outlet has access to the Justin Biebers of the world, but in any topical or geographic area there are newsmakers or influencers that would be a good fit. Admittedly the young pop star’s fan base wasn’t the perfect demographic match for Vanity Fair but the promotion proved highly successful. 3) There’s Still Power in Print.

News 199

News Facebook Case Study Conference 199

Adam Sherk

DECEMBER 16, 2009

I can see how Google might like to keep that low profile among the general population (so it can safely drop 2ndary/tertiary content versions from the index), yet go higher profile in the seo/webmaster community (so as to influence the use of rel canonical). We do live in interesting times.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

JUNE 29, 2010

I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. Coming at this problem as someone who works in the nonprofit and health care sectors, let me add “community wellness&# to the list.

Press Release 279

Press Release Marketing Class List 279