Adam Cohen

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The Unsung Heroes of Social Media

Adam Cohen

In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers. Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Related Posts.

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The Digital Five Tool Player

Adam Cohen

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Another critical area of technology focus is search engine optimization. Business Acumen.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. More about this blog here.

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The Unsung Heroes of Social Media

Adam Cohen

In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers. Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. What’s holding them back?

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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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