Social Media Strategery

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" " "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?"

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Social media has even had time to have what I call ‘nano-changes’ (nano as in rapid changes within a larger change). There has also been a substantial move to mobile technology.

Wiki 139
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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. It might be that new guy over in community relations, or maybe it’s your webmaster. Remember, social media is driven by the person, not the position. It might be Kim over in HR.

Gov 2.0 139