Remove Communities Remove Focus Group Remove Retail Remove SEO
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265
article thumbnail

Google review management: The complete guide for your brand

Sprout Social

They’re also excellent brand awareness, SEO and market research tools. Improves local SEO Reviews prove you’re a reliable business with a history of delivering great customer experiences. Gain valuable insights You know what’s better than surveys and focus groups? This motivates leads to take the next and convert.

Review 84