Remove Communities Remove Fashion Remove Influencer Remove White Paper
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How to Make the Most of Your Influencer Strategy

Ignite Social Media

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Read on for some of our top recommendations on how to get the most out of your influencer strategy.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Promote white papers / eBooks / reports for lead generation. What should they promote?

ROI 191
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How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares

ProBlogger

Share how the topic of discussion has changed or influenced your life or someone you know. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. Use white papers, government figures, research studies, and professional publications to prove your point.

Content 55
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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

As you might imagine, neither of these conclusions bode well for the long-term health of a virtual community behind the firewall. Do you want cross-team collaboration on a white paper? Will I get an opportunity to influence future policy? Lastly, be a community manager. Tell them what’s in it for them.

Gov 2.0 125
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How to BE a Government Consultant and Use Social Media

Social Media Strategery

community (it’s not all that hard!): You have to take part in the conversation if you ever hope to influence it. communities, both online AND offline. This, then, will further affect or influence how we define the problem or recommend applications/solutions to address or solve them.

Gov 2.0 94
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Guide to using inclusive language for your brand and business

Sprout Social

For communities with deaf/hard of hearing and autistic people, they tend to prefer language that puts the descriptor first. Deaf persons or deaf community. Two of the most apparent uses of gender in communications include the use of assumed pronouns and phrases when addressing an audience. Persons with diabetes. Queer person.

Brands 118
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.