Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. As a relative newbie to the “virtual&# world, our business model is being very successful.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Laurel Papworth

APRIL 9, 2010

Would you hire him to speak at your events or pay to attend events he is chairing? If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. Or should we speak up?

Case Study 104

Case Study Study Blogger Communities 104

Convince & Convert

APRIL 22, 2010

In either event, your job in this circumstance is to create conversation. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. And if an organization is adept at this, they can build a connective bond between (a) brand communities and (b) social CRM channels.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130