Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Viper Chill

APRIL 26, 2010

That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds.

Social Media 80

Social Media Strategy Digg Forums 80

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167