Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
Case Study #2: Community Driven Product Launch. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. Background: . Some social media influencers were first-time bus rides. 425 Tweets.
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