Akamai Marketing

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Case Study #2: Community Driven Product Launch. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. Background: . Some social media influencers were first-time bus rides. 425 Tweets.

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Measuring Social Media ROI

Akamai Marketing

I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. Stay Akamai: Phew! Here we go another year.

ROI 194