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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! The challenge is several marketing tools categorize influencers by industry and community size.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. Or are you looking for lists of commonly mentioned words in the media? Or are you looking for lists of. [.] stories, blog posts, etc.).