Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations.
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