Communities Compete RFI Strategy 
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APRIL 26, 2011
Both steps are checkbox littered in an attempt to create a balanced playing field for the competing agencies. The brand should send a creative brief over and sit in as the agency team reviews the document and discusses initial strategies and areas that might be interesting to explore. strategy. Look for lateral experience.
Direct Marketing Observations
JANUARY 19, 2010
Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list. By having this process, you maintain the most negotiating leverage.
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