article thumbnail

How To Hire A Marketing Agency

Twist Image

Both steps are checkbox littered in an attempt to create a balanced playing field for the competing agencies. The brand should send a creative brief over and sit in as the agency team reviews the document and discusses initial strategies and areas that might be interesting to explore. strategy. Look for lateral experience.

RFI 101
article thumbnail

Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list. By having this process, you maintain the most negotiating leverage.

RFP 159
article thumbnail

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

In our findings we describe how knowledge workers develop their own strategies and techniques for getting their work done in complex, dynamic environments in which prescribed work processes serve only as reference models. We also solicited suggestions for new tools and strategies for managing the work.