Committee Conversation Health Care Reputation 
Hootsuite
SEPTEMBER 28, 2020
Relationships develop with sustained engagements that lead to conversations across multiple channels. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. “There isn’t a wall between internal and external.”.
Hootsuite
MARCH 27, 2020
For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. Brands can’t ignore these conversations, but participation must be approached with care. Source: @Chiquita.
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