Hootsuite

SEPTEMBER 28, 2020

Relationships develop with sustained engagements that lead to conversations across multiple channels. Ochsner Health System’s advocacy program—which includes 300 ambassadors—became an essential part of their communications strategy at the outset of the pandemic. “There isn’t a wall between internal and external.”.

Marketing 144

Marketing Committee Health Care Organization 144

Laurel Papworth

DECEMBER 21, 2023

00:00:00.000] – Frank FAAA Hello, and welcome back to the FAAA podcast, here in the beautiful countryside of Adelaide, actually in the convention centre here in Adelaide, Laurel Papworth, welcome to The Conversation. [00:00:15.730] So Microsoft and Apple folded their responsible AI ethics committees. Not that it’s not.

Course 52

Course Data Committee Training 52

Hootsuite

MARCH 27, 2020

For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. Brands can’t ignore these conversations, but participation must be approached with care. Source: @Chiquita.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

FEBRUARY 5, 2012

Improve Your Conversion Rate. Surprise, surprise, those posts will be found and read by the selection committee. Measure It: Establish a baseline conversion rate (win rate), if you don’t already have it calculated. After your agency truly commits to content, determine how that conversion rate changes.

Content 145

Content Marketing Curation Committee 145