Committee Conversation Health Care Influencer 
Hootsuite
SEPTEMBER 28, 2020
Relationships develop with sustained engagements that lead to conversations across multiple channels. Ochsner Health System’s advocacy program—which includes 300 ambassadors—became an essential part of their communications strategy at the outset of the pandemic. “There isn’t a wall between internal and external.”.
Hootsuite
MARCH 27, 2020
Meanwhile, first-person accounts and opinions from regular people break news, shape narratives, and influence opinion ( as well as potentially affecting the news journalists even choose to report ). Brands can’t ignore these conversations, but participation must be approached with care. Tasks to assign include: Posting updates.
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