Adam Cohen

APRIL 12, 2012

The new functions are “Targeted Updates” and “Follower Statistics.” Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JULY 12, 2010

They Have the Best Contextual Insight Bruce Temkin , former Forrester Research analyst on customer experience, wrote a post a few months ago about how market research needs less statistical analysis and more contextual analysis. 3. “We’ve got data! to reach or interact with is a fundamental key to being relevant.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

APRIL 12, 2012

The new functions are “Targeted Updates” and “Follower Statistics.” Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

SEPTEMBER 28, 2010

The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. - The business of social media by its nature has allowed me to meet, virtually at first and in person over time, lots of talented minds. How can I show that in a shoebox?

Marketing 210

Marketing Review Tweetdeck Posterous 210