yMarketingMatters

article thumbnail

How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. Use Google Analytics to see this data by going to Acquisition – Social – Overview. Please share with all of us in the comment box below! Increased Sales.

article thumbnail

Video Marketing For Your Business

yMarketingMatters

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Facebook’s announcement of embeddable video is a clear move to compete with YouTube since it’s a way for videos to be discovered outside of Facebook, then brought back into social with commenting, liking or sharing.

Video 133
article thumbnail

Social Media Updates: July

yMarketingMatters

New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page. New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool.