Akamai Marketing

DECEMBER 29, 2011

Beyond The Numbers: I definitely worked with people to think beyond follower counts, but I’m not completely satisfied with my own goal to build more scaleable social media programs. I think there is definitely more room for growth here. ? Truth is, I read a lot of blogs, but sometimes I am too lazy to comment.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 26, 2011

.&# Typically, I define engagement as sharing, clicking or commenting. When I engage (click, share or comment) its because I think the information has been worth my time and I want my audience to see it. When something’s interesting, people say so. When its not, well – they ignore it.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

AUGUST 10, 2011

THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. First thing to understand about blogging and social media in general is that it is the ultimate in free speech, while we don’t like to talk about the downside of free speech, there are definitely a few. True leaders go out on a limb sometimes.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

FEBRUARY 3, 2011

Building up your social media presence will almost definitely take time. Share and Enjoy: Tags: blog , Fun with Social Media , lessons learned , opinion , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Allow yourself time to grow. "We're ALL mad here" indeed.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

NOVEMBER 1, 2011

Right now and in the future, measuring social media will come down to determining your definition of success and measuring against that definition. Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JULY 19, 2011

I won’t say that I’ve got it down to a science, but I’ve definitely learned a few things about timing from you. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. And blogging is very forgiving.

Badge 175

Badge Creative Commons Engagement Hashtag 175