Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. Once my teams are suitably prepared, we measure where we are by competing.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

NOVEMBER 2, 2010

B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. You think marketer’s lives are rough, try being the customer. So much is being thrown at the customer these days, its hard to keep up.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

JANUARY 19, 2010

If vendors know they are still competing, they will continue to put the best package together that they can offer. Let us know in the comments if there is a better process that you have encountered. By having this process, you maintain the most negotiating leverage.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

SEPTEMBER 20, 2011

.’s recent research , consumers are seeking out product information and reviews; they’re interested in both the good and the bad since 80 percent of respondents look at negative comments and 87 percent of respondents look at positive comments with the biggest growth area for purchasing decision information being blogs.

Forums 148

Forums Research Buy Compete 148