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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. So tell me how you’re doing this or why you haven’t yet in the comments below, or find us @convince on Twitter. Your content team shouldn’t the only ones managing your company’s social media accounts.

Team 149
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. So tell me how you’re doing this or why you haven’t yet in the comments below, or find us @convince on Twitter. Your content team shouldn’t be the only ones managing your company’s social media accounts.

Team 98
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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Couple your email newsletter content with additional website content on a blog for improved commenting. Don’t fabricate this).

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. Instead of simply commenting on posts, you’re conversing about topics. Everyone has a role.