5 ways to be a better CMO for your social teams
Sprout Social
APRIL 9, 2024
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” To me this was a red flag.
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