A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)
Hootsuite
MARCH 3, 2022
For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Being successful on TikTok requires organic likes, shares, comments, collaborations, and more. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform.
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