Buzz Marketing for Technology
JUNE 27, 2008
Economist Ronald Coase has proposed that the reason firms exist is to decrease transaction costs. But the web makes transaction costs across individuals and ad hoc groups of people so small as to be unimportant to many web-era businesses. Find, Evaluate, Collaborate. I LOVE Table 1-1! October 7th, 2007. 4:48 AM PT. Earth2Tech.
Buzz Marketing for Technology
JULY 7, 2008
They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. The answer is NOT always social media/community - that would be another warning sign if it was. This is a big complement. Social Web. del.icio.us.
Buzz Marketing for Technology
JUNE 27, 2008
Email is the natural habitat of the busy — everything goes there, from reminders of tasks they need to do to documents they’re collaborating on with colleagues to read-only announcements to an archive of project information. Burst : Use better ways to communicate when available including blogs, wikis, IM, chat rooms, SMS, and RSS.
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