Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. EMarketer surveyed adults worldwide on factors they would rate as critical/important when deciding which brands to buy or use, and here were the results: 88% feel they must trust a brand 85% deem a brand needs to have a good reputation.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 10, 2021

“Make sure that the story you tell about your brand is true to your business and considers your customers’ expectations,” recommends Pankaj Aggarwal , U of T marketing professor and co-author of the report. Multinationals, on the other hand, have a reputation for being exploitative. Cause marketing should be supported by action.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JULY 13, 2012

In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. Our first step there was, I would say it was a safe step, cause marketing. Komen and Carnival Cruise Lines have both had some problems, over the past 12 months. In 2011, Susan G.

Banking 113

Banking Mobile Team Social Media 113