Ignite Social Media

AUGUST 31, 2021

Cause Marketing Continues to be a Top Social Media Trend. EMarketer surveyed adults worldwide on factors they would rate as critical/important when deciding which brands to buy or use, and here were the results: 88% feel they must trust a brand 85% deem a brand needs to have a good reputation.

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service. Great thoughts, Laura!

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. In 2012, it doesn’t rank. Eric : Sure.

Banking 113

Banking Mobile Team Social Media 113