What you can learn from Mister Splashy Pants
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&#
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