Waxing UnLyrical

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. ” Kivi has been keeping the post updated, and if you haven’t yet read it, I suggest you do.

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Turns out October is, among many other things, Domestic Violence Awareness Month. I say “among many other things,&# because October can be associated with so many other colors. Regardless, thanks for visiting!

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