Case Study Message Boards Retail Social Networking 
Convince & Convert
JANUARY 21, 2014
It turns out social media may be even more influential than we have imagined , just not in the way many of us have envisioned. Social media marketers have been arguing for a while now that social networks aren’t useful as a “broadcast” medium. Let’s take a look.
Viper Chill
APRIL 26, 2010
Facebook can be a great opportunity for social media marketing, especially if you engage fans on a Fan Page. A recent case study of Dessert Gallery illustrates just how powerful it can be. Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds.
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