Case Study Groups Social Graph Travel 
Proactive Report
JULY 11, 2011
It’s a natural for any type of travel site. Google+ and Mapping Your Social Graph. Circles is a great feature for an individual to organize thier friends and connectionsinto logical groups. A destination could use Circles to create a group of loyal or premium visitors to their venue. Follow me on Twitter.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.
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